CESBC Interactive Webinar: Krazy Glue Messaging: Making Your Evaluation and Research Findings Stick
Event Description
CESBC Interactive Webinar: Krazy Glue Messaging: Making Your Evaluation and Research Findings Stick presented by Kylie Hutchison
As evaluators, people need our evidence more than ever nowadays. But with so much going on, they have even less bandwidth to absorb the results we give them. The solution? Sticky messaging!
The evaluation profession has wholeheartedly embraced smaller and more innovative forms of reporting over the years such as infographics and two-page briefs. However, these shorter forms of communication require us to condense our extensive findings into much less content. We also need to identify and make our key messages “sticky” in order to ensure that busy decision-makers are able to understand, recall, and act on our key findings when the time comes.
Join us for a fun and interactive webinar looking at what makes a key message “sticky” and leave feeling inspired to try something new!